Digital Internet Marketing is the all-mighty gateway between electronic technology and the psychology of marketing. Knowing how to both master and manage the information going into and out of this gateway can be the distinction between making or breaking your business. After all, a successful business is established on great branding.

As a matter of fact, great branding and internet marketing can carry a business. Even in cases where clients don’t know what the business is actually selling, a solid and creative brand can do amazing things to establish a spot in the consumer psyche.

If you want to make use of digital marketing in your business, you must first understand how it works.   To do that, you have to understand the basic principles of digital marketing. Here are those principles:

Capitalize on Content

With seemingly endless quantities of content available, it probably comes as no surprise that a disturbing amount of this content is total garbage. Successful digital marketing will set itself apart from the junk by resting its foundation on solid, engaging and sharable content.  Content is King as you may have heard constantly for Google to represent you in a good light. And showing authority to build trust, is King for Google also.
The internet is free and available for everyone, so anyone can make their own content.   Though not all of it is of top-quality.  Usually you can tell what is not and what is used just for building backlinks to get high ranking on Google itself.

The influx of trash is why you want your clients to view your content as a shining beacon of light and reliability in a landfill of substandard waste. So, don’t contribute to the rabble.  Set yourself apart by offering your customers valuable content.  Also authority content, true content with meaning and of course correct and meaningful.  Don’t just repost other peoples trivia that may not have substance. Google could and will penalise you for it.

Connect with Your Customers

You have to know who your customer is. This digital marketing principle may seem basic.  But it’s often lost in the struggle to create “the next big thing”. The best angle is one that captures and enraptures the undivided attention of your clients by speaking directly and clearly.

Make sure that your digital marketing campaign targets your target market. Go too broad and you’ll most likely miss your mark — and market.  You must know your Avatar.  And all your avatars, as often there may be more than one.  This becomes useful if you engage in Facebook ads and marketing

Simplicity Equals Efficiency

If you want people to thoroughly connect with your digital marketing message, then you should keep it simple. All too often we see potentially amazing digital marketing initiatives miss the mark.   They simply get a little overzealous and over-complicated. Keep your message simple. People have enough going on in their lives.

Consistency is the Key

Your relationship with your customers is not a one-way street. Just as with any other relationship, it goes both ways. If you want to ensure long-term success, you’re going to want to be consistent in your behaviour and client interaction.

Know the Competition

Part of your research and development should involve looking into what your competitors are doing. This will help give you a clear picture of what and where you should be concentrating your digital marketing efforts.  Some people will disagree and say they just focus on leading the pack and staying ahead of their competitors.  Others will have someone on their staff follow their competitors and keep an eye on their forthcoming and goings.

Remember these Branding principles and you’ll eventually see your efforts flourish. Just keep in mind that businesses that aren’t committed to digital marketing will probably need some extra help to create an effective strategy.

branding & marketing expert