The new year is here, and the digital marketing landscape that encompasses SEO, social media, content marketing and more is witnessing a dramatic change. There may have been a time when you dismissed this and that, but that time is long gone. There are a ton of new digital marketing trends and strategies that are evolving in the current tech and internet-connected era. Thus, businesses now need to use them to succeed in their efforts because what may work last year, may not work this year.

Here are a couple of marketing trends to follow this 2019:

Artificial Intelligence

In the field of internet marketing Australia, artificial intelligence will indeed take over the world, or at least it will make the world’s jobs simpler. First of all, an AI can analyze consumer behavior and search patterns, using data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

Furthermore, artificial intelligence also offers information and tips to users by getting into conversations. Businesses who are using the AI concept in 2019 will be able to save costs and help accelerate growth, getting an edge over the competition.

Programmatic Advertising

Programmatic advertising means using AI to help automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for instance, is much more efficient and fast, meaning there’s a high chance for higher conversions and lower customer acquisition costs.

It’s changing the face of the digital advertising so fast that almost 90% of the digital display ads will be programmatic by 2020.

Using Chatbots

Chatbots will remain as one of the most important parts of digital marketing in 2019.

This AI-based technology uses instant messaging to chat in real-time, day or night, with your clients or with your site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or planning to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.

Furthermore, a lot of customers prefer interacting with chatbots as they start to get responsive, give answers almost right away.

The Personalization Factor

If you want to stand out this 2019, you’re going to need to personalize your marketing — and that means having personalized content, products, emails and so much more.

With the availability of data like purchase history, consumer behavior and links clicked on, custom content has never been this easier. As a matter of fact, 96% of marketers believe that personalization advances customer relationships.

Businesses such as Amazon and Netflix are already making use of the power of personalization. Logging on to your Netflix account, for instance, immediately shows you the evidence of the banner, carousels, order, artwork, text and search are all personalized for you.So, there you have it, these are just some of the internet marketing tactics you can make use of this 2019. Of course, if you want to have the best advice of these things, Serena Carli Australia is here to lend you a hand. Just ask her and you’ll be ready to go.